Marketing & Communications Portfolio

Hi, I'm Adila

Bilingual marketing professional with experience in luxury hospitality, global PR, and digital content strategy across international markets.

Social Media PR & Press Content Strategy Brand Management Event Marketing Canva
About Me

Background & Expertise

I am a marketing and communications professional with hands-on experience spanning luxury hospitality (Shangri-La Hotel, Beijing), global public relations (Ruder Finn, Shanghai), and digital marketing strategy (Looker Education). I hold a Post-Graduate credential in Business Administration from York University (Distinction) and a Bachelor's degree in Hospitality Management from Xinjiang University. I specialize in integrated marketing campaigns, social media strategy, content creation, brand management, PR writing, and event coordination across both digital and traditional channels. Bilingual in Chinese and English, I bring cross-cultural communication skills and a passion for creating compelling brand stories that resonate with diverse audiences.
4+
Years Experience
150+
Client Accounts
5K+
Followers Grown
3.97x
Marketing ROI
Real Work

PR, Press & Marketing Projects

🏨
PR Writing

Shangri-La Hotel — Northeast Chinese Cuisine Festival

Shangri-La Hotel, Beijing

Official press release promoting Shang Palace restaurant and Café Cha buffet's seasonal dining experience. Drafted as Communications & Marketing Intern, coordinating media distribution and maintaining brand-consistent messaging. (Original in Chinese)

Press ReleaseHospitality PRBrand VoiceMedia Coordination
🥃
PR Writing

Hennessy x NBA — 'Game Never Stops' Campaign Press Release

Ruder Finn (Global PR Agency), Shanghai

Bilingual (English/Chinese) press release for Hennessy's global NBA partnership campaign launch. Contributed to Chinese market localization and media distribution at Ruder Finn.

Bilingual PRLuxury BrandGlobal CampaignLocalization
🏀
Event PR

Hennessy x NBA — Rooftop Pop-up Basketball Court Event

Ruder Finn, Shanghai

Press release and event coverage for Hennessy x NBA rooftop pop-up basketball court activation in Shanghai. Supported event press coverage and media coordination for a luxury brand experiential activation. (Original in Chinese)

Event PRExperiential MarketingPress Materials
📅
Content Strategy

Hennessy — Owned Media Content Calendar

Ruder Finn, Shanghai

13-page comprehensive content calendar for Hennessy's owned media channels. Planned social media posts, PR activities, and campaign milestones across platforms. (Presentation format)

Content CalendarSocial Media PlanningEditorial Scheduling
🍺
Campaign Strategy

Carlsberg — KOL Co-creation Marketing Proposal

Ruder Finn, Shanghai

8-page marketing proposal for Carlsberg's Spring Gathering campaign featuring influencer (KOL) co-creation strategy. Developed influencer selection criteria, content concepts, and engagement metrics. (Presentation format, Chinese)

Influencer MarketingProposal DevelopmentCampaign Strategy
📊
Analytics

Talent Check Performance Report

Ruder Finn, Shanghai

12-page performance analysis and talent assessment report. Compiled data, analyzed campaign performance metrics, and produced actionable insights for the account team. (Presentation format)

Data AnalysisPerformance ReportingMarketing Analytics
🔍
Research

Market Research Presentation

Ruder Finn, Shanghai

11-page market research presentation analyzing industry trends, competitor activities, and audience insights to inform client marketing strategy. (Presentation format)

Market ResearchCompetitive AnalysisStrategic Insights
☕
Brand Strategy

Startin' Café — Brand Development & Marketing Strategy

York University — BizCafé Simulation

Complete brand identity, marketing strategy, and business plan for a café simulation. Developed logo, advertisements, pricing strategy, and competitor analysis. Achieved highest revenue ($107K), most cups sold (3,707), won Best Ambiance & Best Quality awards. 3.97x marketing ROI.

Brand DevelopmentMarketing StrategyFinancial AnalysisCanva
Design Samples

Creative Work & Mock Samples

Instagram Post Series — Luxury Hotel

Brand-consistent visual design across Experience, Dining, and Wellness content pillars

Experience
Where Every Sunset Tells a Story
Sip, relax, and take in panoramic views from our rooftop lounge. Open nightly from 5pm.
Book Your Evening →
Dining
A Culinary Journey Awaits
Chef Lin presents a seasonal tasting menu inspired by local ingredients and global flavors.
Reserve a Table →
Wellness
Restore Your Balance
Our new spa ritual combines ancient traditions with modern luxury. Available exclusively for hotel guests.
Discover More →

Email Newsletter — Hospitality Brand

Monthly guest newsletter with featured content, events calendar, and CTA

The Grand

Monthly Guest Newsletter

Spring Has Arrived at The Grand

Discover new seasonal menus, wellness retreats, and exclusive member events this April.

Featured: Chef's Spring Tasting Menu

Executive Chef Lin unveils a five-course tasting menu celebrating the freshest spring produce from local farms. Available every Friday and Saturday evening through May.

Upcoming Events

Apr12
Wine & Dine: Spring Pairing Evening

7:00 PM — Rooftop Lounge

Apr19
Wellness Weekend: Yoga & Brunch

9:00 AM — Garden Terrace

Apr26
Live Jazz & Cocktails

8:00 PM — The Grand Bar

View Full Events Calendar
The Grand Hotel — 123 Luxury Avenue, Washington DC | Unsubscribe | Privacy Policy

Event Invitation — Wine Tasting

Luxury event invite with RSVP functionality

You Are Cordially Invited

An Evening of
Wine & Wonder

Curated Wine Tasting Experience
Saturday, April 19, 2026
7:00 PM — 10:00 PM
The Grand Rooftop Lounge
Smart Casual
RSVP Now

LinkedIn Post Mockups

Professional thought leadership content

A
Adila Abulaiti
Marketing & Communications Professional
3 Things I Learned Managing
a Hotel's Social Media Launch
From 0 to 5,000 followers in 6 months
When I was tasked with launching Shangri-La Hotel Beijing's TikTok presence from scratch, I had no playbook to follow.

1. Consistency beats perfection. We committed to a content calendar and stuck to it.

2. Behind-the-scenes content wins. Our most-viewed videos were kitchen tours and chef interviews.

3. Data tells you what your audience won't. Monthly reports revealed our audience engaged most on weekday evenings.

Result: 5,000+ followers in 6 months and a 10% increase in event attendance.
#HospitalityMarketing #SocialMediaStrategy #ContentMarketing
👍 142💬 18 comments🔄 12 reposts
A
Adila Abulaiti
Marketing & Communications Professional
Thrilled to share that our BizCafé team "Startin'" achieved the highest revenue ($107K), most cups sold (3,707), and won Best Ambiance & Best Quality awards in our York University business simulation! 🏆☕

Key to our success? We treated marketing as an investment, not an expense. Our 3.97x ROI on a $27K marketing spend proved that strategic brand awareness + data-driven pricing = sustainable growth.
#MarketingStrategy #BusinessSimulation #YorkUniversity #ROI
👍 89💬 14 comments🔄 5 reposts

Social Media Content Calendar

Monthly planning with color-coded content types

The Grand Hotel — Content Calendar

April 2026
Mon
Tue
Wed
Thu
Fri
Sat
Sun
1
2
PR: Spring menu release
3
4
5
6
7
8
9
Media pitch: Travel mag
10
11
12
Wine Tasting Event
13
14
15
16
PR: Summer preview
17
18
19
Yoga & Brunch
20
21

Hotel Brochure / One-Pager

Luxury property marketing collateral

Where Luxury Meets
Timeless Elegance

Nestled in the heart of Washington DC, The Grand offers an unparalleled luxury experience with world-class dining, rejuvenating wellness programs, and breathtaking city views.

248
Luxury Rooms
35K
Sq Ft Event Space
4.8
Guest Rating

Experience The Grand Difference

From the moment you arrive, every detail is designed to exceed expectations. Our dedicated team ensures each guest receives personalized service in an atmosphere of refined sophistication.

Rooftop Lounge & Skybar
Farm-to-Table Restaurant
Full-Service Luxury Spa
Fitness & Wellness Center
35,000 Sq Ft Event Space
Concierge & Valet Service
Silver Line Metro Access
Airport Shuttle Service
Book Your Stay Today

Let's Connect

I'm currently seeking marketing and communications opportunities in the DC/Northern Virginia area.

adilabt798@outlook.com (771) 233-6486 Ashburn, VA